01
Sep 2025
0
The thumbnail for the blog for HN Media's blog titled SEO vs GEO the evolution of digital marketing.

SEO vs GEO: The Evolution of Digital Marketing

SEO vs GEO: Learn About What's New In The Evolution of Digital Marketing and AI What is GEO?

SEO vs GEO: The Evolution of Digital Marketing

GEO , , , , , , b.locketjr

SEO vs GEO: Learn About What's New In The Evolution of Digital Marketing and AI

What is GEO? What is the difference between traditional SEO vs GEO? As the digital world evolves at lightning speed, the tools we’ve used to gain online visibility evolve too. Trying to grow your brand's online presence is hard. With technology rapidly advancing, I’m sure you’ve likely heard of SEO (Search Engine Optimization). But in 2025, a new player has emerged in digital marketing and it’s GEO (Generative Engine Optimization).

With this rapid evolution in marketing and digital marketing strategies we’ve decided to discuss some of the new developments and game changers. With the emergence of AI, GEO has become a trending strategical pillar in digital marketing. So what’s the difference between SEO and GEO? Do you need both? How can it leverage your business’ competitiveness in this new AI-powered landscape?

What Is SEO (Search Engine Optimization)?

SEO is the long-established practice of optimizing your website and content to rank higher in traditional search engines like Google and Bing. The goal is to get your pages listed prominently in the Search Engine Results Pages (SERPs) when someone searches a relevant term.

Key Traditional Aspects of SEO

  • Keyword research: Understanding what terms people search for
  • On-page optimization: Using keywords in titles, headers, URLs, and body text
  • Technical SEO: Optimizing site speed, mobile-friendliness, indexing, etc.
  • Link building: Earning backlinks from credible sources
  • User experience (UX): Providing helpful, intuitive content that meets user intent

SEO (search engine optimization) has been foundational in digital marketing for over two decades, and it remains essential, especially with search engines like Google continuing to dominate traffic sources.

What Is GEO (Generative Engine Optimization)

GEO, or Generative Engine Optimization, is the emerging practice of optimizing content to appear in AI-generated search responses. These responses come from tools like ChatGPT, Google SGE (Search Generative Experience), Perplexity.ai, and others powered by large language models (LLMs). Instead of showing a list of links like traditional search engines, these generative engines and AI prompts accentuate much more. These generative engines:

  • Summarize information
  • Synthesize multiple sources
  • May or may not include citations
  • Deliver results in conversational format

GEO optimization Also Includes

  • Writing clear, factual, structured content
  • Answering conversational-style questions
  • Providing contextual depth and topical authority
  • Establishing credibility and trust (E-E-A-T)

 

A Side-by-Side Comparison: SEO vs GEO

SEO GEO
Platform Google, Bing, Yahoo ChatGPT, Perplexity, Google SGE
Result Type List of links (SERPs) AI-generated summaries/responses
Optimization Focus Keywords, backlinks, metadata Clarity, structure, source reliability
Content Format Traditional blogs, product pages, optimized titles FAQ-style answers, concise facts, conversational tone
Ranking Signals CTR, backlinks, page speed, engagement E-E-A-T, structured data, question-answer relevance
Audience Intent Transactional and informational Mostly informational, research, quick answers
Tracking Google Analytics, Search Console Referrer traffic, AI citations, prompt testing

 

Which One Matters More In The New Digital Marketing Landscape

Some marketers wonder if GEO will replace SEO. The answer is NO! Rather than a replacement, in today’s digital marketing landscape SEO and GEO are a better complimentary fit.

Why SEO Still Matters

  • Google still drives a huge volume of traffic
  • People still click on traditional links for deep research, products, and services
  • Ranking high gives you brand authority and credibility

Why GEO Matters

  • More people are asking AI tools for answers directly
  • LLMs are used in customer support, search engines, and browsers
  • Being cited or included in a generative answer skips the need for a click—you’re seen as the source

Ignoring GEO could mean your brand fades from relevance in AI-driven user journeys. That’s why a complimentary implementation of both SEO (search engine optimization) and GEO (generative engine optimization) will fully digitally optimize your company.

How to Optimize for Both SEO and GEO

If you're investing in content marketing or digital visibility, you'll want a hybrid strategy that addresses both SEO and GEO.

SEO

  • Perform keyword research and build pages around those keywords
  • Optimize metadata (titles, descriptions)
  • Improve mobile performance and page load speed
  • Build internal links and earn high-authority backlinks

GEO

  • Create content that answers specific, conversational questions
  • Use structured headings (H2s, H3s) and bullet points
  • Show topical authority by covering subjects deeply
  • Use natural language that mimics how people speak to AI tools
  • Add author bios and source citations

Investing in SEO and GEO for Maximum Visibility

If you want your content to succeed in today’s digital landscape, optimizing for both SEO and GEO is no longer optional, it’s a necessary strategy.

  • SEO will continue to be critical for traffic and conversions
  • GEO ensures visibility in the AI-powered search future

The smartest marketers will blend keyword strategy with conversational content, rich in expertise and clarity.

Need help building a dual SEO-GEO strategy

If you’re a business owner or entrepreneur locally in Flagstaff, AZ or Phoenix, AZ looking to increase your website’s traffic, engagement and sales contact HN Media. Whether you’re looking to boost online presence or aiming to target and capitalize off of your niche, we offer SEO and GEO services that can help you scale your approach to achieve your marketing goals.

Contact us today to schedule a free consultation with a GEO and SEO audit.

19
Aug 2025
0
The thumbnail for the blog for HN Media's blog titled Choosing between In House SEO vs an SEO agency.

Choosing Between In-House SEO vs an SEO Agency in Arizona

Here's A Few Tips on What to Think About When Choosing Between In-House SEO vs an SEO Agency

Choosing Between In-House SEO vs an SEO Agency in Arizona

SEO , , , , b.locketjr

Here's A Few Tips on What to Think About When Choosing Between In-House SEO vs an SEO Agency in Arizona

In the competitive digital landscape of businesses and entrepreneurs in Arizona, whether you’re running a thriving local business in Phoenix or a growing company, search engine optimization (SEO) is one of the most powerful tools for building visibility and attracting customers. But when you decide that it’s time to take your SEO strategy to the next level, one big question arises. Should you hire an in-house SEO specialist or partner with an SEO agency?

This is a huge decision that can significantly impact your business. SEO will directly impact your budget, marketing results, and long-term growth. To help you make the best choice, we’ll break down some of the pros and cons of both options. We’ll give you tips on what to uniquely consider in regards to SEO and your business. We will also give you insight on what to expect when working with an SEO agency or what to look for when hiring in-house SEO.

Why SEO Matters for Your Business

Before comparing options, it’s important to understand why SEO is vital:

  • Over 90% of online experiences start with a search engine.
  • Local businesses rely on Google visibility to drive foot traffic and calls.
  • Organic SEO yields long-term ROI compared to short-term paid ads.
  • SEO supports all other marketing efforts—social media, content, email, and PR.

In Arizona, whether you're in a dense, competitive metro like Phoenix or a tight-knit local community market like Flagstaff, appearing on the first page of Google can be the difference between being found or forgotten.

What Does Search Engine Optimization Really Involve?

Modern SEO includes far more than just keywords and backlinks. It encompasses:

  • Technical SEO: Website speed, mobile-friendliness, crawlability
  • On-page SEO: Meta titles, content optimization, headings
  • Local SEO: Google Business Profile, local citations, maps visibility
  • Content strategy: Blogs, landing pages, FAQs
  • Link building: Earning reputable backlinks from quality sources
  • Analytics: Keyword tracking, ranking reports, goal conversions

This level of expertise is rarely achieved with a single generalist employee. That’s where the comparison between in-house SEO and working with an SEO agency in Flagstaff AZ or Phoenix becomes crucial.

Having An In-House SEO Team

Pros of Hiring In-House SEO Talent

  • Dedicated Focus: Your in-house SEO works exclusively for your company.
  • Real-Time Collaboration: They're readily available for internal meetings.
  • Long-Term Strategy: In-house professionals can deeply invest in your brand.

Cons of Hiring In-House SEO Staff

  • Higher Costs: Annual salaries, benefits, and tools can be costly.
  • Limited Expertise: One person may not cover all SEO disciplines.
  • Turnover Risk: Losing your SEO specialist can stall your momentum.

Having in-house SEO can be the best option for various entrepreneurs, businesses and scaling companies. We feel that it can be especially beneficial for small to midsized companies with robust marketing budgets.

Hiring an SEO Agency

Pros of Investing in an SEO Agency

  • Team of Experts: Access to specialists in technical, local, and content SEO.
  • Tools & Resources: Agencies use premium software for analysis and strategy.
  • Scalable Solutions: Services can expand with your business.
  • Local Insight: Agencies familiar with Arizona markets understand search intent and competition.

Cons of Investing in SEO Agencies

  • Less Day-to-Day Access: Requires structured communication.
  • Shared Time: Agencies manage multiple clients.
  • Quality Varies: Choose your agency carefully to ensure quality service.

Mdid-sized to large businesses, as well as entrepreneurs can benefit from investing into an SEO agency. The benefit of having an SEO agency on your team will help with delivering needed results and expertise without full-time costs.

In-House vs SEO Services Average Cost Comparisons

SEO Investment Type Estimated Monthly Cost Includes
In-House SEO Hire $4,500–$7,500+ Salary, benefits, tools
Freelance SEO $800–$2,500 Project-based or hourly support
Local SEO Agency (AZ) $1,200–$5,000 Full-service SEO, content, technical audits

 

When to Choose an SEO Agency

Consider hiring an agency if:

  • You need to hit the ground running
  • You want access to a full team of specialists
  • You don’t want to invest in training or expensive tools
  • You're targeting local markets with local and regional intent

 

When choosing the Right Arizona SEO Agency for your business look for these key traits:

  • Transparent reporting and analytics
  • Proven local success in geo targeting
  • Custom strategies, not cookie-cutter solutions
  • Positive reviews and client testimonials

Which SEO Option Is Right for You?

Should you hire in-house SEO staff? It depends on where the state of your business is and how you plan on scaling your company. Depending on your goals and objectives hiring your own in-house SEO staff can definitely be beneficial for your business. Although training and development could be a financial hurdle to finding that perfect SEO in-house employee, this could be the best option for your company! 

An SEO agency can be beneficial for small to large and established businesses, as well as companies looking to hit the ground running. Making an investment into an SEO agency will help your company establish a partnership that develops a relationship with your company and a trusted local SEO agency. This investment into your business will give you the best balance of results and ROI.

Whether you feel your the best decision for your business to hire an in-house SEO employee or make an investment into your company by partnering with a SEO agency, SEO will definitely be an intricate piece to the growth of your company.

Need Help With SEO in Arizona?

If you’re an entrepreneur or business owner locally in Flagstaff, AZ or Phoenix, AZ looking to increase your website’s traffic, engagement and sales contact HN Media. Whether you’re looking to boost online presence or aiming to target and capitalize off of your niche, we offer SEO services that can help you scale your approach to achieve your marketing goals.

Contact us today to schedule a free consultation and SEO audit.

05
Aug 2025
0
The thumbnail for the blog for HN Media's blog titled developing a social media presence.

Developing A Social Media Presence

The Power of Social Media Presence: Harnessing The Power of Social Media for Individuals and Brands Nowadays social

Developing A Social Media Presence

Digital Marketing, social media , , , , , b.locketjr

Having a Social Media Presence

The Power of Social Media Presence: Harnessing The Power of Social Media for Individuals and Brands

Nowadays social media has transcended its role as a mere communication tool; into powerful platforms for individuals, small businesses, and corporate brands to showcase their identity, engage with their audience, and foster meaningful connections. Lets' take a look into the significance of maintaining a social media presence and unveil effective social media marketing techniques for individuals, small businesses, and corporate brands looking to leave a lasting impression.

The Importance of Social Media Presence

Visibility and Brand Awareness

  • Building a personal brand through social media enhances visibility, allowing individuals to connect with like-minded people, potential employers, or collaborators.
  • For small businesses and corporate brands, social media is a gateway to a global audience. Establishing an online presence ensures that your products or services reach a broader market.
  • Social media is a canvas for personal expression. Crafting a consistent and authentic image on platforms like LinkedIn or Twitter helps build credibility and trust among peers and professionals.
  • Maintaining a social media presence is a cornerstone of brand building. Regular engagement, storytelling, and showcasing company culture contribute to a positive brand image.

Marketing and Promotion Strategies To Harness Engagement

  • Social media allows individuals to engage with their audience, share experiences, and participate in discussions, fostering a sense of community.
  • For brands, active engagement on social media provides an avenue for direct communication with customers, addressing concerns, and gathering valuable feedback.
  • You can use social media to market your products and services as well as sharing achievements, and networking with industry leaders.
  • Social media marketing is a cost-effective strategy for promoting products and services. Platforms like Instagram and Facebook offer targeted advertising options for businesses of all sizes.

Social Media Marketing Techniques

Content and Consistency

  • Create compelling content that resonates with your audience. This includes eye-catching visuals, informative articles, engaging videos, and relatable stories.
  • Maintain a consistent visual identity and messaging across all social media channels. This builds brand recognition and reinforces your brand's personality.
  • Respond promptly to comments, messages, and mentions. Actively participating in conversations humanizes your brand or personal profile.
  • Collaborate with influencers or thought leaders in your industry to expand your reach. Influencers can bring authenticity and credibility to your brand.
  • Regularly analyze social media analytics to understand what works and what doesn't. Optimize your strategy based on data, adjusting content and posting times accordingly.

If you're an entrepreneur, business owner, or influencer looking to improve your social media following, engagement and online presence contact us. We offer services that can help you scale your approach to achieving your marketing goals.



26
Jul 2025
0

What Is Web Hosting

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Quick Summary

Web hosting is what makes your website visible and accessible on the internet. It stores your files, manages uptime, ensures security, and affects how fast your site loads. Whether you're a blogger, entrepreneur, or large business, the type of hosting you choose—like shared, VPS, or cloud—impacts your website's reliability, speed, and growth potential. Hosting providers like Bluehost and GoDaddy offer solutions for various needs, and selecting the right one is crucial for online success.

What Is Web Hosting? A Guide for Businesses, Creators, and Entrepreneurs

Websites serve as the storefronts of the digital age, the concept of web hosting plays a pivotal role. From individual bloggers to multinational corporations, web hosting is the unseen force that ensures websites are accessible, reliable, and secure. Take quick second to unravel the mysteries of web hosting us. We decided it is important for us to discuss with you this aspect of web design by exploring what it is and why it is indispensable to the success of both companies and individuals in the online realm.

Understanding Web Hosting

At its core, web hosting refers to the service of providing storage space and access for websites on the internet. When you create a website, the files, images, and content that make up your site need to be stored and made accessible to visitors. Web hosting companies, also known as hosts or service providers, offer the infrastructure and technology to make this possible.

Why is Web Hosting Important?

Website Accessibility

  • For personal bloggers or portfolio websites, web hosting ensures that your content is accessible to anyone with an internet connection.
  • For businesses, a reliable web hosting service guarantees that potential customers can access your website 24/7, contributing to a positive user experience.

Reliability and Uptime

  • Reliable web hosting minimizes downtime, ensuring that your website is consistently available to your audience.
  • For businesses, uptime is crucial. A reliable host ensures that your e-commerce site, informational pages, or online services are always operational.

Performance and Speed

  • Web hosting impacts the loading speed of your website. A fast-loading site enhances user experience.
  • Speed is a critical factor in customer satisfaction. Fast-loading pages contribute to higher conversion rates and better search engine rankings.
  • As your online presence grows, scalable web hosting allows you to expand your website seamlessly.
  • For businesses experiencing growth, scalable hosting accommodates increased traffic, data storage needs, and additional features.

Security

  • Web hosting providers implement security measures, protecting your site from potential cyber threats.
  • Robust security features safeguard sensitive customer data, transactions, and confidential business information.

Customization and Control

  • Some web hosting plans offer customization options, allowing individuals to tailor their hosting environment to specific needs.
  • Businesses may require advanced customization for specific applications or server configurations, and web hosting provides the necessary control.

Choosing the Right Web Hosting

Shared Hosting

  • Cost-effective for individuals or small businesses with moderate traffic.

VPS Hosting

  • Provides a virtual private server with more resources, suitable for growing businesses.

Dedicated Hosting

  • Ideal for large websites or businesses with high traffic, offering exclusive server resources.

Cloud Hosting

  • Scalable and flexible hosting solution that utilizes multiple interconnected servers.

Managed WordPress Hosting

  • Tailored for WordPress sites, offering optimized performance and security.

Some Of Our Recommended Web Hosting Providers

Bluehost

Bluehost is one our recommended services! They provide an exceptional hosting service along domain services and more. Combined with their technical support and customer support they provide a top notch service

Try Bluehost Services

Godaddy

Godaddy ís one of the world's most popular and known web hosting services. Along with web hosting services they provide domain, business email services and more making them a dynamic option with top notch services!

Try Godaddy Services

Need Help With Web Hosting or Website Design?

If you're a business owner, entrepreneur, or influencer looking to launch a website or improve your current one, contact us. We provide full-service web development, hosting consultation, and management services to help you scale your digital presence effectively.